Marketing Frameworks

Marketing frameworks made practical: a 6-layer stack for market, customer, positioning, offer, funnel, and growth, plus which one to use for each decision. These articles cover marketing frameworks for small business owners — start with the complete guide, then go deeper with the supporting playbooks.

Marketing Frameworks: The 6 Decisions Every Business Must Make

Marketing frameworks are decision tools, not theory. Here is the 6-layer stack I use to choose the right market, customer, positioning, offer, funnel, and growth model.

Mitch WilderAugust 30, 2026