Articles
Essays on the craft of writing, building, and thinking in public.
How to Create a Winning Marketing Plan for Your Small Business
Most small business owners don't need more marketing ideas — they need a plan. A simple, seven-part system for attracting, converting, and retaining customers.
Mitch Wilder
Essential Elements for a Small Business Marketing Plan
The essential elements of a small business marketing plan — from goals and target market to budget, KPIs, and tracking — in one simple, usable framework.
Mitch Wilder
Marketing Strategies for Startups: 12 Proven Ways to Grow Smarter
Most startups fail from unfocused effort, not a lack of ideas. The 12 marketing strategies for startups that actually drive learning, leads, and repeatable revenue.
Mitch Wilder
12 Effective Direct Marketing Techniques for Small Businesses
Direct marketing gives small businesses a clear way to reach a specific person, make a specific offer, and ask for a measurable action. Here are 12 techniques that work.
Mitch Wilder
10 Marketing Plan Mistakes That Waste Time and Money
Most marketing plans fail because they are too vague, too complex, or disconnected from sales. Here are the 10 most common marketing plan mistakes and how to fix them.
Mitch Wilder
How to Measure Marketing ROI and Stop Wasting Money on Campaigns
Most businesses do not have a marketing activity problem; they have a measurement problem. Here is how to measure marketing ROI and decide what to keep, cut, improve, or scale.
Mitch Wilder