Articles
Essays on the craft of writing, building, and thinking in public.
How to Create a Winning Marketing Plan for Your Small Business
Most small business owners don't need more marketing ideas — they need a plan. A simple, seven-part system for attracting, converting, and retaining customers.
Mitch Wilder
Essential Elements for a Small Business Marketing Plan
The essential elements of a small business marketing plan — from goals and target market to budget, KPIs, and tracking — in one simple, usable framework.
Mitch Wilder
Marketing Strategies for Startups: 12 Proven Ways to Grow Smarter
Most startups fail from unfocused effort, not a lack of ideas. The 12 marketing strategies for startups that actually drive learning, leads, and repeatable revenue.
Mitch Wilder