A free checklist

The 30-Minute Small Business Marketing Plan Checklist

Build a usable one-page marketing plan in about 30 minutes. Eight short sections walk you from a clear goal to a 90-day action plan, with fill-in formulas along the way.

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Cover of The 30-Minute Small Business Marketing Plan Checklist

What's inside

Eight short sections of checkboxes and fill-in-the-blank formulas, in the order you should work through them. It's built for small business owners, consultants, local service businesses, ecommerce operators, and lean teams that want clearer marketing decisions. It's not for anyone looking for a complicated 40-page strategy deck they will never use.

  1. Section 1Set One Clear Business Goal
  2. Section 2Define Your Target Customer
  3. Section 3Clarify Your Positioning and Message
  4. Section 4Choose the Right Marketing Channels
  5. Section 5Build Your Customer Acquisition System
  6. Section 6Set a Realistic Marketing Budget
  7. Section 7Create a Simple Scorecard
  8. Section 8Build Your 90-Day Action Plan
Mitch Wilder

I'm Mitch. I've spent 20 years building businesses and managing $50M+ in profitable ad spend. The way I look at it, most small businesses don't need more tactics. They need a decision-making system. That's what this checklist gives you.

— Mitch Wilder

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