A free checklist
The 10-Minute Small Business Customer Acquisition Cheat Sheet
A printable cheat sheet and 36-point scorecard that finds the one bottleneck leaking customers, tells you what to fix first, and gives you the single metric to watch next.
What's inside
A printable cheat sheet built on an 8-part acquisition system: market, audience, offer, message, channel, funnel, follow-up, and measurement. Score yourself in 10 minutes, find your weakest area, and fix that before spending another dollar on marketing. Built for small business owners, consultants, agencies, and service companies that already get some leads but want a predictable system. Not for anyone hunting for one magic tactic.
- Part 1The 8-Part Customer Acquisition System
- Part 2The 36-Point Acquisition Scorecard
- Part 3Score Your Business and Find the Leak
- Part 4What to Fix First, Area by Area
- Part 5Channel Quick Picks by Speed, Cost, and Intent
- Part 6The Core Formulas: CAC, LTV, Close Rate, and More
- Part 7Common Mistakes That Waste Marketing Money
- Part 8Your 3-Step Next Move
I'm Mitch. I've spent 20 years building businesses and managing $50M+ in profitable ad spend. Here's the pattern I see constantly: most customer acquisition problems are not traffic problems. They are system problems. More traffic to a weak offer just wastes money faster. The bottleneck matters more than the tactic, and this cheat sheet shows you where yours is.
— Mitch Wilder